GM, Marketing & Growth
Markets aren't found.
They're made.
I'm Ravishankar R. For 28 years I've built markets from scratch: dealer networks across India, export channels into Africa and the GCC, product lines from tires to industrial motors. I write about sales, marketing and growth for people who want to build things that last.
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years in sales & growth
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markets entered worldwide
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peak regional market share, vs a 50% target
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part export range built for Tenneco India
The Journey
The products kept changing.
The craft never did.
1997
Freight
The first territory
Junior sales executive at a freight company in Chennai. Monthly targets, door to door. The fundamentals never left.
The Journey
The products kept changing.
The craft never did.
1997The first territory
Junior sales executive at a freight company in Chennai. Monthly targets, door to door. The fundamentals never left.
2001Branch head at Tata Hitachi
Beat JCB to a first-ever institutional sale and held 80% excavator market share against a 50% target.
2005Into export markets
Head of exports at MRF, then Rane. Opened Turkey, Tunisia, Indonesia and the UK. First OEM customer at TMD Germany.
2013General Manager, UCAL Group
Eight years building export lines: a 500-part range for Tenneco India reaching the EU, UK, Italy and beyond.
2022Marketing & growth leadership
GM of Marketing & Growth at LEDL Motors. Dealer networks across India, market entry into Africa and the GCC, and a B2B e-commerce portal built from scratch.
What I Bring to the Table
Not theory. Three decades of doing it, in India and abroad.
Market entry, from zero
Surveys, positioning, export pricing built backwards from the shelf, and channel margins that keep partners loyal. This is how Turkey, Tunisia, Indonesia, East and West Africa and the GCC were opened.
Dealer & distributor networks
Networks are built face to face. Appointing the right partners, training their teams, and standing beside them until the market holds its own.
The ACR framework
Attract, Convert, Retain: my own execution framework. Lead generation feeding structured conversion through pricing and warranty design, then retention through buybacks, AMC programs and upgrades.
Brand & digital growth
A B2B e-commerce portal launched with developers, SEO-led discovery, WhatsApp and Razorpay in the lead flow, and CRM discipline across every sales funnel.
Global Reach
Markets opened, entered or grown.
India· Sri Lanka· GCC· East Africa· West Africa· UK· Italy· Germany· Turkey· Tunisia· Belarus· Singapore· Indonesia· EU
Still a Student
The engineering degree came first. The business analytics diploma came 26 years into the career. Learning never stopped in between.
1993 – 1997
Bharathiar University
BE, Mechanical Engineering
2002 – 2004
XLRI Jamshedpur
PG Certification, Business Administration
2020 – 2022
Tamil Nadu Physical Education & Sports University
Master of Science
2022 – 2023
BITS Pilani (WILP)
PG Diploma, Business Analytics
“Stay until the market
holds its own.”
Ravishankar R
Building a market? Let's talk.
Founders working out a go-to-market, companies entering a new region, salespeople who want to compare notes. The door is open.
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